Conversion Optimization for Contractors

Your website has the traffic. We turn it into booked jobs.

Most contractor websites convert 1–4% of visitors into leads. We fix the specific pages, forms, and calls-to-action that are costing you phone calls, without redesigning your entire site.

Get a Free Conversion Audit (786) 632-7023
Roofing HVAC Plumbing Electrical General Contracting
Avg. Lead Increase 2–3x
Phone Call Conversion +119%
Time to First Results 30 Days
Avg. ROI for Clients 16:1
Built for contractors keplerstudios.co

The Problem

You're paying for traffic that doesn't convert.

Most contractors spend $5,000–$15,000/month driving visitors to a website that loses 96% of them. The issue isn't traffic. It's what happens when they land.

Unclear Headlines

Visitors can't tell what you do or why they should call you within 3 seconds of landing.

Buried CTAs on Mobile

60%+ of your traffic is mobile. If the call button isn't above the fold, they scroll past and leave.

Hidden Estimate Forms

The estimate request, your most valuable action, is buried under 3 clicks and 8 form fields.

No Trust Signals

No reviews, no license numbers, no certifications visible. Homeowners won't call someone they can't trust.

See The Difference

Small changes.
Massive increase in leads.

These are the types of targeted optimizations we make, not full redesigns, but surgical fixes to the elements that actually drive conversions.

Example: Roofing Homepage Conversion Optimization

Desktop

Before
Roofing company homepage before optimization — unclear headline, no prominent CTA
After
Roofing company homepage after optimization — clear value prop, prominent estimate CTA

Mobile

Before
Roofing mobile site before — no tap-to-call, form buried
After
Roofing mobile site after — sticky call button, form above fold

Conversion killers found:

  • Generic headline. No clear value proposition
  • Estimate form hidden below the fold
  • No tap-to-call button on mobile
  • Zero trust signals (no reviews, no certifications)

Optimizations implemented:

  • Benefit-driven headline with local trust language
  • Sticky "Free Estimate" CTA, always visible
  • Prominent tap-to-call on every mobile screen
  • Reviews, license #, and certifications above the fold

Demo optimization created by Kepler Studios to demonstrate the Lead Catalyst Framework applied to a contractor homepage.

The Kepler Lead Catalyst Framework

A proven process built
for contractor websites.

Not generic CRO. Not a redesign. A systematic method for finding and fixing the exact elements on your website that are costing you leads.

Conversion Audit

We analyze your entire lead funnel. Homepage, CTAs, forms, mobile experience, trust signals, page speed, and benchmark you against top-performing contractors in your market.

Prioritized Roadmap

You get a ranked list of every conversion leak we find, with the estimated impact of each fix. We start with the highest-ROI changes first.

Implement & Measure

We make the changes, headlines, CTAs, form optimization, trust signal placement, speed fixes, and track the impact on your actual lead volume from day one.

Optimize & Compound

Monthly optimization cycles. We test, refine, and compound results. Each month your site converts better than the last, and you get a clear report showing the ROI.

Results

The numbers contractors
actually care about.

2–3x
More Leads From
Existing Traffic
30
Days
To First Measurable
Improvement
16:1
Average Return
On Investment
$0
Additional Ad Spend
Required

What this means for your business:

If you're spending $10,000/month on Google Ads at a 3% conversion rate, moving to 7% doesn't just improve performance, it doubles your leads without a single additional dollar in ad spend. At a $5,000 average job value, that's $50,000+ in additional monthly revenue.

★★★★★
"I was paying a few hundred a month for a site that did basically nothing. It was slow, outdated, and whatever. Michael from Kepler was super helpful, he fixed it, cleaned everything up, and now we get calls from it. That's really all I cared about."
Chris M.
Roofing Business Owner
★★★★★
"Our old site was just there. Nobody ever called from it. Kepler rebuilt the homepage, sped it up, and now we get more calls. Simple as that."
Evan S.
Real Estate Investor

Pricing

Start with the audit.
Scale from there.

Every engagement starts with a Conversion Audit so you see exactly where leads are leaking before committing to anything else.

Conversion Audit
$2,500
One-Time
A full diagnostic of your website's conversion funnel with a prioritized fix list and video walkthrough.
Includes
  • Full homepage + landing page analysis
  • Mobile conversion review
  • CTA, form, and trust signal audit
  • Competitive benchmarking (3–5 competitors)
  • Prioritized 90-day fix roadmap
  • Implementation of top-priority fixes
  • Loom video walkthrough of every finding
Get Started
Growth Retainer
$3,500 / mo
Month-to-Month
Ongoing optimization with measurable lead improvement, tracked against your baseline.
Includes
  • Everything in the Conversion Audit
  • Monthly optimization cycles (2–3 changes)
  • Headline, CTA, and form A/B testing
  • Speed-to-lead improvements
  • Phone conversion optimization
  • Monthly performance report with ROI
  • Direct Slack/text communication
Get Started
Performance Program
$6,000 / mo
Month-to-Month
Full CRO program with landing pages, paid campaign optimization, and quarterly business reviews.
Includes
  • Everything in Growth Retainer
  • Dedicated landing pages for paid campaigns
  • Service + city-specific page optimization
  • Chat/SMS lead capture integration
  • Missed call recovery via SMS
  • Quarterly strategy reviews
  • Conversion guarantee after 90 days
Let's Talk

The ROI Math: If our $3,500/mo retainer generates just 10 additional leads/month at a $5,000 avg. job value, that's $50,000 in revenue — a 14:1 return. Most clients see significantly more.

FAQ

Common questions from contractors.

A redesign replaces your entire website and can take months. We optimize what you already have — fixing the specific elements that are costing you leads. Most clients see measurable improvements within 30 days without disrupting their existing site. Think of it like this: you don't need a new house, you need to fix the front door.
Most contractor websites convert 1–4% of visitors into leads. Our optimizations typically move that to 7–11%, effectively doubling or tripling your lead volume from the same traffic. For a contractor spending $5K–10K/month on ads, that translates to significantly more booked jobs without increasing ad spend.
We work with roofing, HVAC, plumbing, electrical, and general contracting businesses. Our Kepler Lead Catalyst Framework is built specifically for home service businesses where the primary conversion events are phone calls and estimate requests.
If you're running Google Ads or getting at least 500 monthly visitors, we can help. Even with lower traffic, optimizing your conversion rate means every visitor counts more. We'll be upfront during the audit if we think your traffic level needs to increase before CRO will have significant impact.
Quick wins from the Conversion Audit are typically implemented within 2–3 weeks. The full optimization program runs in 90-day cycles, with measurable improvements tracked against your baseline from day one. You'll never be guessing whether it's working.
No. The Conversion Audit is a one-time engagement. The Growth Retainer and Performance Program are month-to-month. We earn your business by delivering measurable results, not by locking you in.

Get Started

Find out where your website
is losing leads.

Tell us about your business and we'll send you a free preliminary conversion audit within 48 hours, no strings attached.

What you'll get:

A personalized video walkthrough of your website showing the specific conversion issues we'd fix, before you spend a dime. If we don't find meaningful improvements to make, we'll tell you.

Free Loom video audit of your homepage
3–5 specific conversion fixes identified
Competitor comparison included
No sales pressure. Just useful insights
(786) 632-7023
michael@keplerstudios.co

Your information is 100% secure and will never be shared.

Every day your site doesn't convert
is revenue you're leaving on the table.

Get a free conversion audit. See exactly where leads are leaking. No commitment required.

Call (786) 632-7023 Email Us Directly
No contracts · Free audit · Results in 48 hours